John Madding is the Director of Operations at MORE Realty, the second-largest brokerage in Oregon. With nearly 1,500 agents across 6 states, they knew they were in need of a scalable platform to support their national expansion that could automate time-consuming processes and empower agents to better serve their clients. After evaluating multiple options, Lofty emerged as the clear frontrunner, offering a comprehensive all-in-one solution including IDX websites, CRM, and marketing automations tailored to their business objectives. Within the first year of implementation, agent adoption soared to 45%, more than doubling the 20% engagement rate of their previous system.
A non-negotiable for MORE Realty's growth strategy was ensuring agents could tailor their websites to local markets without sacrificing brand consistency. Lofty delivered with its extensive library of modern IDX templates, making it easy for agents to build beautiful websites that meet the unique demands of each geographic location while still reflecting the company's core identity. These custom sites not only enhance local engagement but also tap into Lofty's built-in site activity analytics, offering agents actionable insights to accelerate lead generation and business growth. Paired with Lofty's white-label options and automated social media marketing, MORE Realty has been able to execute a unified marketing strategy across teams, offices, and regions ensuring their platform scales seamlessly as they continue to expand nationwide.
Read the full story here: MORE Realty Case Study
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