Brandon Babel is the Director of Technology Operations at Elegran, a boutique brokerage in New York City specializing in highly personalized, luxury residential real estate. With a team of over 200 advisors, Elegran has always prioritized delivering exceptional value to both agents and clients through systems that allow them to stay competitive—while still maintaining the white-glove service they’re known for. As the brokerage scaled, Brandon and his team needed a platform that could unify multiple solutions—CRM, CMS, marketing, and database management—without relying on a patchwork of third-party integrations or workarounds. That’s when they turned to Lofty as their core operating system.
During onboarding, new agents are immediately impressed by the comprehensive suite of tools Lofty provides—including the ability to market properties, create listing presentations, manage websites, nurture databases, and more—all in one place. As Brandon puts it,“With Lofty, we’re not only improving the onboarding process, we’re setting agents up with everything they need to succeed—right out of the gate.” The simplicity and depth of Lofty's capabilities have eliminated integration challenges and made the entire experience faster, easier, and more impactful. As a result, Elegran has been able to recruit and retain more agents—empowering them to perform at a high level and sell 8x more than the industry average.
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