Independent Brokerage Pure Realty Drives Profits and Recruitment with Lofty

Molly McKenna, Director of Operations at Pure Realty, spearheaded the firm's transition from a national brokerage to an independent brand in 2019. Recognizing the need for a robust technology platform to support their growth and agent recruitment efforts, she led a comprehensive evaluation of nearly 20 CRM systems. Lofty emerged as the ideal solution, offering a user-friendly interface and powerful tools that catered to agents of all experience levels. Within the first year of implementation, Pure Realty experienced a significant increase in profits from online leads, with an impressive 87% agent adoption rate, substantially higher than the industry average of 20%. Additionally, the firm achieved an 86% agent retention rate, surpassing the typical industry range of 40–50%.

Lofty comprehensive suite of features, including an integrated IDX website, native AI Assistant, and customizable automation tools like Smart Plans, empowered Pure Realty agents to efficiently manage leads and close deals. The platform's intuitive design facilitated seamless onboarding, supported by dedicated customer service and ongoing training sessions attended by 20 to 30 agents monthly. McKenna highlighted Lofty as a pivotal component in their recruitment strategy, noting its role in differentiating Pure Realty in a competitive market and driving the firm's continued success.

Read the full story here: Pure Realty Case Study