Gordon Watson, broker/owner of Hamilwood Realty, is a veteran in the real estate industry with nearly four decades of experience. Since bringing on the platform, he has grown his team from 0 to 550 transactions in just 5 years—earning them the #1 spot in Oklahoma and #8 team in the nation. By leveraging multiple IDX websites to drive traffic, Gordon has seen a 8-9% lead capture rate, resulting in the platform becoming a core part of their business strategy.
To stay efficient and prioritize top prospects, Gordon’s team relies heavily on Lofty’s lead scoring, smart plans, and task management tools. These features help agents stay organized and focused, with his highest producing agents consistently closing 8–10 homes per month. Gordon enthusiastically recommends Lofty to other brokers and team leaders, calling it the platform “where all the money is.”
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