Lofty Celebrates Banner Year Despite Relentless Headwinds

Phoenix, AZ– December 30, 2024 –Despite relentless headwinds, award-winning real estate technology innovator Lofty today celebrates yet another successful year reporting a 20% year over year increase in customer seats, fortifying its position as a market leader. Lofty has proven to deliver the innovative tech tools today’s agents, teams and brokerage owners need to effectively boost productivity and accelerate business growth. A recognized tech innovator, Lofty continued to build on nearly a decade of AI development experience and unveiled Lofty Assistant to serve as the platform’s central intelligence. Also new this year, Lofty introduced an enhanced Enterprise platform, built expressly to address the unique and complex needs of modern brokerages, reinforcing a commitment to serving this community. Bolstered by an unwavering focus on serving the needs of hard-working real estate professionals and a strategic and forward-thinking product development team in place, Lofty continued to assert its leadership position in the market this year. To learn more about Lofty, visit HERE.

Relentless Learning Drives Product Innovation

With a pulse on the evolving needs of today’s agents, Lofty’s agile product development team continued to deliver monthly product updates, carefully designed to address the mounting challenges facing hard working real estate professionals this year. A pioneer in AI development within the real estate tech industry, Lofty unveiled Lofty Assistant and reports a 60% increase in its AI user base as customers quickly discovered the undisputable value of AI in helping to grow their business. Lofty Assistant followed nearly 2 million leads over the course of this year, empowering agents to focus on the essential human aspects of the home buying and selling process. Today, Lofty Assistant boasts 95% conversational accuracy and generates nearly 6,000 pieces of content weekly to help improve agent productivity.  

Lofty also doubled down on its support for brokerages this year – both traditional and virtual – and unveiled a new Enterprise platform. Featuring enhanced reporting capabilities, new pricing models and a robust library of custom white label options, Lofty Enterprise is quickly becoming *the* platform of choice for forward thinking brokerages and provides the foundation needed to recruit and retain a powerhouse team and effectively compete in today’s market. Top customers including Epique Realty, Lucido Global and REAL, among many others, credit Lofty as a lynchpin to accelerated business growth.

Commitment to Customer Success

This year, Lofty welcomed notable new brokerages to the customer roster including 72Sold, Bradford, Hunt RE, Your Home Sold Guaranteed and Zach Griest. Across the board, forward thinking brokerages choose Lofty for its ease of use, robust set of innovative tools, and dedicated customer support. In fact, Lofty expanded their “LIVE Training” for customers this year, now featuring over 40 live training sessions each week, covering everything from CRM and lead management to websites and listings, marketing, smart plans and more.

• Read our customers success stories HERE

Consecutive Industry Awards Abound

Recognized as a tech innovator year over year, Lofty was awarded a 5^th consecutive HousingWire 100 distinction and CEO Joe Chen was named a 2024 HousingWire Tech Trendsetter. This is the second consecutive win for Lofty as CTO Henry Li was named a Tech Trendsetter previously. Lofty was also consistently recognized as a Top Performer on SourceForge throughout the year. Each winner had to receive enough high-rated user reviews to place the winning product in the top 10% of favorably reviewed products out of the 100,000 products on SourceForge. Finally, industry research and consulting firm T360 named Lofty a Best-in-Class real estate platform this year, a distinction to recognize all in one platforms that support key audiences – from agents to teams to brokerage owners – in a tightly integrated system.

“Our core values are rooted in a deep commitment to relentless learning, speed to innovation and achieving the highest standard of excellence,” said Joe Chen, CEO, Lofty. “These guiding principles drive our entire organization – from the executive suite to our hard-working product development team – to deliver innovative AI-powered tools purpose built to help real estate professionals prosper in a highly competitive world. We are grateful, especially given the current challenging market conditions and continued headwinds, to our customers, partners, and colleagues for their support as we strive for success in the new year and assert our leadership position to help move our industry forward.”

To learn more about how Lofty can help you meet your business growth goals in the new year, visit www.lofty.com.

About Lofty Inc. 
Lofty Inc. (formerly Chime Technologies) provides an AI-powered platform that helps real estate professionals increase their productivity and accelerate business growth. Featuring award-winning technology, the Lofty platform is designed to optimize every step of the real estate journey, from search to settlement. By leveraging one unified hub, customers can automate marketing programs, streamline the sales process, and maximize collaboration between agents empowering them to spend more time building relationships and their business. Headquartered in Phoenix, Arizona, Lofty operates as a US subsidiary of Moatable, Inc. (NYSE: MTBL). For more information, visit lofty.com.