Realtor 101 in a Box: How Kevin Leatherman Runs His Brokerage Entirely on Lofty

Kevin Leatherman is a real estate broker and the founder of Leatherman Homes. He joined Lofty nearly six years ago — right before the COVID shutdown — and used that pivotal moment to fully organize his database and learn the platform from the ground up. What started as a search for better contact management quickly became a complete business transformation. Today, Kevin runs his entire operation — from lead capture and AI-powered follow-up to newsletters, CMAs, transaction management, and team collaboration — without ever leaving the Lofty platform.

Kevin credits much of his day-to-day efficiency to Lofty's AI features, particularly the Sales Assistant, which runs 24/7 and engages leads the moment they come in. Over six years, he's steadily replaced third-party tools with Lofty's native capabilities, simplifying his tech stack and sharpening his team's focus. Whether it's routing leads across two different branded websites, sending group texts that include listings, or keeping sellers engaged with the Homeowner Agent, Kevin has found that Lofty doesn't just support his business — it runs alongside it. As he puts it, it's "Realtor 101 in a box."