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3 Tech-Savvy Tips to Reengage Past Clients

3 Tech-Savvy Tips to Reengage Past Clients

Did you know that it’s National Homeownership month? It's not just a time to pat yourself on the back for owning a home; it's also an opportunity for real estate agents to catch up with past clients and cheer on their homeownership wins. Leveraging technology can streamline this process and make it more effective. Here are three tech-savvy tips on how you can reengage past clients during National Homeownership Month: 

  1. Personalize Your Follow-ups:
  2. Send personalized messages that express gratitude towards your client for choosing you as their real estate agent regardless of if they were selling or buying. Tailor your communication to each client's preferences and needs. This could include sending personalized emails, handwritten notes, or texts that reference specific details from interacting with your clients and their housing choices. By showing genuine interest in your client’s lives and inquiring about any updates or changes in their housing situation, you instill yourself as their number one expert and confidant in the real estate field. Sending these personalized follow-ups is a breeze with Lofty’s AI Virtual Assistant. Lofty AI Assistant will help you monitor leads’ behaviors and text your clients when you deem the time is right. Plus, it can convert your cold leads into hot leads with long-term campaigns.
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  4. Stay Active on Social Media:
  5. Utilize social media platforms to stay connected with past and current clients. Share informative and engaging content related to real estate trends, home improvement tips, or local community events. Encourage past clients to engage with your posts by asking questions, hosting polls, or initiating discussions. This keeps you on their radar and fosters ongoing engagement and brand awareness. By using Lofty’s Social Studio you can integrate multiple social platforms and post to all of them with a single action, so you can quickly get your content in front of multiple audiences. Plus, the minute your listings or your team's listings sync from the MLS, the system will automatically publish posts to your integrated social channels. By optimizing the benefits of social media, you can reengage past clients and foster community participation.
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  1. Leverage IDX Technology:
  2. IDX technology powers more than just your website. Property alerts, Market Reports and Market Snapshots are great ways to reengage past clients and keep them informed about relevant listings in their market. By proactively sending them updates on new listings that match their criteria, you demonstrate your commitment to helping them find their future dream home or investment property.
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In today's real estate world, staying connected with past clients is crucial, and leveraging technology can significantly enhance efficiency. Personalized follow-ups, being active on social media, and leveraging IDX technology are powerful tactics to maintain meaningful connections and support their real estate needs. By employing these strategies, you can celebrate their achievements and foster long-lasting relationships as their trusted real estate partner. Interested in discovering how Lofty can help you reengage your past clients? Explore our platform today at lofty.com.