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Creating & Distributing Phenomenal Content — Part 3: Focus on the Audience

We know: not everyone is a writer. Granted, some professionals believe they are great writers, but unfortunately, their perception is often not quite aligned with reality. Writing is a talent and a...

Creating & Distributing Phenomenal Content — Part 2: Messaging Through Varied Media

You might have heard the old adage, “the medium is the message.” Marshall McLuhan, a twentieth-century media theory expert, coined the phrase, and it basically means that the medium used to convey a...

Creating & Distributing Phenomenal Content — Part 1: Why it Matters

We’ve all heard the phrase “content is king,” but in a world with royalty hanging out on every street corner, that’s just not enough. The reality is more like “unique content is emperor.” It’s a...