In the competitive real estate market, standing out online is vital. The best way to do that is by effectively managing your Search Engine Optimization (SEO). For real estate agents, SEO boosts your website’s visibility, helping you attract potential clients searching for related services. Effective real estate SEO hinges on recognizing that search engines focus on providing users with relevant, high-quality content. By tailoring your site to these standards, you can achieve higher rankings and attract more organic traffic to your website. Here are a couple ways to help you upgrade your SEO practices:
Try Emphasizing Local SEO
According to the National Association of Realtors (NAR), 97% of buyers begin their home search online, and since most online real estate searches are localized, effective local SEO is crucial for real estate agents to succeed (NAR, Real Estate in a Digital Age). By focusing your efforts on local SEO, you can increase your visibility within your target areas, attract more local clients, and build a robust online presence. The first step to support this is by claiming your Google Business Profile (GBP), this will officially inform Google of everything about your business including its name, address, phone number etc. Once you have completed that step it is important to make sure your GBP is consistent on all platforms such as Facebook, X (formerly Twitter). Did you know that Lofty has a Google Business Profile integration feature? This way you can connect your GBP to Lofty and ensure that it is consistent across all platforms, guaranteeing that you have a centralized dashboard where you can monitor everything going in your business including reviews. Lofty’s Content Management System (CMS) also provides you with a wide range of templates when using our IDX website feature, some of which are specifically designed for adding featured areas on your website. These templates allow you to display specific neighborhoods which overall enhance user experience and strengthen your SEO practice.
Locate The Most Effective Keywords
Another major way to improve your online presence is by incorporating real estate keywords in your content. This will not only assist you in placing your business in a higher ranking on Google but also help in driving more traffic to your website. A tip to focus on is to make sure your targeted keywords are ones that buyers will use such as “Homes for sale in (chosen city)” or “Best Realtor in (chosen neighborhood).” Once you have your targeted keywords implement them on your website or landing page this will emphasize your SEO presence even more. Lofty supports this by helping you set yourself up for success with our intelligent IDX Websites. Within it there is an SEO plugin which has a Keyword Relevance feature that analyzes the keywords on your webpage and provides extensive improvement suggestions.
Build Quality Content
After understanding and incorporating keywords, the most important aspect of your SEO strategy should be to add more content to your site. Creating valuable, original and high-quality content that resonates with your target audience is crucial for keeping them engaged and boosting your credibility in the industry. This not only sets you up as a trusted expert in your field but also improves your SEO. Here are a couple of our recommendations for content topics: Industry data, preparation advice, buying process guidelines, and personal stories. Sharing content like this regularly will only enhance your SEO strategy and keep your prospects wanting more. Lofty’s Social Studio helps you maintain a consistent content schedule, allowing you to plan and customize posts across various platforms. This consistency boosts your SEO and facilitates ongoing client engagement. Additionally, Lofty’s integration of ChatGPT further streamlines content creation, making it easier to generate high-quality, tailored content that enhances engagement and boosts your SEO.
Support Backlinks
Backlinks are vital for helping your rank in sites like Google or Bing? Backlinks are inbound links that are from externals websites that redirect to your site. This means that if a reputable site links to your site, it automatically increases both your authority and credibility within search engines. The more you have, the higher you will rank. Some strategies to help you achieve this would be to engage with your community on social media like other real estate professionals, share worthy content regularly, and participate in/sponsor local events. The Social Studio within Lofty is designed to seamlessly integrate your real estate website with a multitude of social platforms, therefore helping you accomplish effortless backlink generation. By linking your Lofty account to your social profiles, you can distribute your content across multiple channels. This not only drives traffic to your site but also enhances your SEO and increases your number of backlinks.
For a more detailed look at optimizing your SEO practices, check out our help article here.
Upgrading your SEO practices is key to standing out in the real estate market. By focusing on local SEO, optimizing keywords, creating quality content, and building backlinks, you can significantly improve your SEO standards, online presence and attract more clients. Explore how Lofty’s features can further enhance your SEO strategy and help you achieve your real estate goals. For a more information about Lofty check out our website at www.lofty.com.